What is SEO/Search Engine Optimization?
To understand SEO marketing it is important that you have your facts cleared about SEO. SEO is an abbreviation used for Search Engine Optimization. Simply put, SEO is a process that never stops and is pursued with an aim to make the best Search Engine believe that your website, its pages, and content in them is credible and you deserve a place in the top SERPs.
Google is undoubtedly the most powerful search engine and the development of SEO strategy revolves around its algorithms. The approach that Google uses to weigh a website is known as an algorithm. Being the sole power of rating the websites, Google plays various tricks and keeps on updating the terms and conditions under each algorithm update. Here, the job of an SEO specialist is to ensure that your SEO strategy is aptly molded and due changes are made to the website to ensure that you qualify for every algorithm change.
How do Algorithms work?
There are various parameters that collectively decides the ranking of your website. These parameters are termed as an algorithm. Different algorithms evaluate your website for quality, the links you have with other websites, the credibility or trustworthiness of your website and more. When you are able to satisfy each one of the parameters, there is nothing that can stop you from being a top-ranked website on the World Wide Web.
Because there are so many parameters, you can draft an SEO strategy that makes you fulfill the shortcomings in any parameter by making yourself powerful in others. Your site is called optimized when you satisfy most of these parameters better than your competition does.
The key parameters:
While each parameter of the algorithm has its own weightage, there are a few that are better ranked than others. The top three parameters that you must be most concerned about are quality, trust, and authority.
Quality: Your ability to offer the best and unique results to the searchers is termed as quality.
Trust: The review you get from your customers is a key aspect to decide your trustworthiness. Google penalizes those sites that receive poor reviews from its customers and users.
Authority: You need to show that you have the authority in your domain by convincing Google that people love you. The higher the number of positive comments or testimonials from clients pouring their love on you, the more authority you get.
SEO is a simple process of making Search engines believe that you are worthy of being ranked at the top of the search results. If you have the right content on your pages, people love your product and are happy to share their views about your offerings, you can secure a rank that makes you the market leader.