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Psychology of Color

Color Psychology

Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has a tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations

New Facebook Video Features: Messenger Rooms, Paid Online Events, and More

New Facebook Video Features

Mark Zuckerberg announced several changes to the company’s video features in his live video. They discussed the company’s three major video product categories: video calling, video room, and live video. Products are coming soon for Facebook’s family of apps. AR Experiences on Messenger Messenger, which will now be available for video calling in more than

How to Scale Your Facebook Ads (While Maintaining a Healthy Return on Ad Spend)

how to scale your facebook ads

Facebook ads have proven their potential by helping businesses reap great profits on their investments. However, the transition from a small budget ad spend to a larger budget is tough. Often businesses fail to make the right transition strategy for scaling up their Facebook spend. This results in poor returns on investment while it is

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