Most of our time today is spent on mobile phones. We live in a hyper-digital era where everything happens on our smartphones.
We use our phones for so many things and we don’t even realize what a huge part they plan in our lives.
Whether it is for booking a cab or reserving a dinner table at a restaurant, we use our phones and relevant apps. A super app combines these services and brings them together seamlessly.
Let Us Take an Example and See How Apps Play an Important Part in Our Everyday Lives
The weekend is coming and you want to go for an outing with your family. You plan to watch a movie and then go to a fancy restaurant.
You also need some new clothes to wear. You would usually shop for clothes on an online clothing platform and reserve a table at the restaurant through another app.
You would then go on to book tickets in advance through a mobile ticket reservation app.
You had to use three apps to get your weekend sorted. With a super app, you would be able to do all of this with just one app.
The purpose of a super app is to provide multiple services under one platform and interface. I
t may sound like a big task but a well-designed super app can be a huge success because who wouldn’t love a single super app platform that does everything for them? This Is the Best Guide to Understanding the Basics of Developing a Super App
What is a super app?
A Super App Is a Single Platform That integrates multiple apps and services and brings them together. There is a lot of demand for all-in-one apps among mobile users. Super app development requires you to create a system where multiple micro apps work under one architecture.
The Need for a Super App: Everything in One Place
Many businesses know the importance of having a single tech ecosystem so that users can enjoy different services under one platform.
With a super app, users will have the advantage of saving time and effort. The right super app would bring hotel bookings, flight bookings, restaurants, movies, online music, online shopping, digital payments, and even social media all within the same interface.
A super app brings multiple third-party services together for you without asking you to register and log in separately.
A super app can prove to be monumentally successful for an organization if it is built right. The business and revenue possibilities are endless if you are able to create an attractive, easy-to-use, and quick app that really works.
Here Are a Few Reasons Which Motivate Big Organizations to Create a Super App
Getting a Massive Amount of Useful User Data
Since you are combining multiple apps and services into one platform, you are going to get a massive number of users who may use one or more services.
This will give you a great wealth of extremely precious user data from different industries. You can use this data for market research and use it to design a better marketing strategy.
You can track user behavior and analyze which services perform better and why. You can use the data to create a successful strategy for further expanding your business applications.
Getting Your Customers in One Place
One of the greatest benefits of designing a super app is that customers use it to access the services of multiple industries.
Different tasks related to different activities and interests are done on a single application. You can get a large number of customers since the app offers a wide array of services.
Increase User Engagement and Satisfaction
Users get access to world-class applications and services under a single platform. This also solved the problem of remembering multiple user IDs and passwords.
Since users can access all services with a single click, they are satisfied and more likely to keep using the app for longer periods.
Retain customers and secure constant revenue
Once customers get accustomed to working with your app to get everything done, they are not likely to leave soon.
If you keep improving your user experience with time, users will always have the incentive to use the super app.
You are giving them something that they want and this should keep them happy. Everyone likes to save their time and effort and this is what a successful super app does after all.
Increase User Awareness About Multiple Services
A super app will often bring customers to use more services that they were not aware of. Imagine that a customer comes to book a movie ticket.
He is likely to stumble across a movie streaming service that is offered within your super app.
If he decides to sit at home and watch a movie, he is likely to order food online, which will be done through the same app.
This is how a user gets aware of multiple services and becomes a customer for multiple domains.
What Services Can a Super App Include?
Super apps are named so for a reason. They bring together services from different industries and give them to the user in an accessible way.
For example, PayPal launched a super app that brings together payments, savings, bill payments, shopping, and even a digital wallet.
The PayPal super app is an example of a finance-based super app. Here are a few domains or categories that are popular in terms of super app development.
Social media is not just about interacting with friends and sharing things with each other. Social networking sites are one of the largest revenue-generating companies in the world today.
Almost all businesses are on social media and they use it to get customers and generate revenue. Social media is a wonderful and convenient tool that can take your services to global audiences. A super app brings people and businesses together.
On-Demand Everyday Services
Billions of people use different apps for food delivery, grocery shopping, courier tracking, taxi booking, hotel bookings, restaurant reservations, movie ticket booking, travel booking and so much more.
All of these are extremely high-demand services that are used on a daily basis but a massive number of people all across the world.
A super app brings all these services together and concentrates all the customers under one platform. Users love to have all services together in one place.
Finance and savings
Like everything else, banking has also moved online. Millions of people use banking apps to make transactions every day. People rarely need to go to the bank these days
. Apart from this, there are apps that offer flexible saving instruments to users. A large number of young users are curious about savings and investments today and this is a huge market that can be captured.
A well-designed super app can bring baking and financial management together in a way that users get real value and satisfaction, while also feeling secure.
The easier you make things for your users, the more they trust you with everything.
The online healthcare sector is booming exponentially since users today prefer to get healthcare services at home through an app.
Different services like doctor-patient consultations, online pharmacies, general health guidance, diet planning, weight management, and health tracking can be integrated into one super app.
You can generate greater revenue with the right healthcare super app model.
Bill Payment Services
Just like other services, bill payments have also gone mobile. You can be in any corner of the world and still pay all your bills without delay.
You can pay your mobile, internet, DTH, Gas, Electricity, Water, and other bills all in one place.
Payment apps also allow you to set automatic payment systems so that the bills are deducted automatically each month.
A super app can bring all of these together and also ensure long-term user retention with auto-pay features. Paytm is a great example of such a super app.
Conclusion: Do Super Apps Have a Future?
Statistics regarding the use of super apps are extremely promising. With the right super app development software firm and the right vision, you can also break into the market and achieve sustainable success.
Super apps are going to get more important than ever because more people are entering the online space at a fast pace.
01Synergy provides a verified software team on demand. Hire experienced software engineers, coders, and architects specializing in the technologies.
After the pandemic, everyone is used to getting things done through apps. If you are able to integrate the most attractive services in one place through a well-designed super app, you are very likely to succeed.
As most businesses want to penetrate the online marketplace, you will always have more services to add to your app infrastructure.
All you need to do is ensure that your app works seamlessly and provides the users with a seamless experience. If users love what you are offering, they will surely love you back.