Introduction Digital Marketing is the collection of rapidly evolving strategies and practices that businesses use to connect with their potential customers through the internet or other forms of digital communication. This involves methods such as email, social media, web-based advertising, text and multimedia. Essentially, through Digital Marketing a company tries to improve its market share … Read more
Introduction If you are a business owner, everyday, your customers generate an abundance of data. Each time they open their email, use a mobile app, tag someone on social media, walk into a store, the relevant technologies collect and process data. And that’s just the customers – there are also employees, supply chains, marketing efforts, … Read more
Introduction Digital Health, is the confluence of the broad realms of Information Technology and Healthcare. Some of its most common applications include mobile health (mHealth) apps, electronic health records (EHRs), electronic medical records (EMRs), wearable devices, tele-health and personalized medicine. As more of the daily life is digitized, the health space is becoming increasingly reliant … Read more
Introduction The GPT in ChatGPT stands for Generative Pre-trained Transformer. ChatGPT is a form of generative AI that lets users enter queries to which it furnishes human-like responses in the forms of images, text or videos. Trained with reinforcement learning through human feedback, ChatGPT uses Natural Language Processing and simulates human-like dialogue. It can respond … Read more
Introduction DevOps is a combination of development and operations aiming at increasing the speed and efficiency of software development. It tries to create high-quality software by combining and automating the work of development and IT operations teams. The DevOps movement began around 2007 when the software development and IT operations communities were not satisfied with … Read more
Introduction The ability to predict future events and trends is of crucial importance across industries. The predictions could be for the near future – predicting the malfunction of a piece of machinery during the course of that week, or for the distant future, such as predicting company’s cash flows for the upcoming year. Here-in comes … Read more
Introduction A drone is an un-piloted aircraft. It can be semi-autonomous, receiving commands from a remote operator coupled with on-board algorithms or it may be completely autonomous initialized in the beginning by an operator. Drones are used in various fields like construction, defence, photography, marketing, delivery, agriculture, rescue and entertainment. A drone is essentially a … Read more
Introduction The advent of smartphones with a rapid influx of useful apps has transformed our lives in diverse ways. These apps help us organize better, communicate effectively and pretty much do everything. Now, there is a shift in trend towards “intelligent” apps. I-Apps or intelligent apps are applications which use real-time and historical data to … Read more
Introduction The idea of digital twin technology was first put forth in 1991, with the publication “Mirror Worlds”, written by David Gelenter. However, it was Dr. Michael Grieves ( University of Michigan ) who first applied the concept to manufacturing in 2002 and formally announced the software idea. Eventually, NASA’s John Vickers coined the term … Read more
Introduction Since time immemorial, man has tried to improve the quality of life of his community. One is reminded of the drainage system of the Indus Valley Civilization as the earliest representations. Smart City is the latest concept in this long history of attempts on this. A Smart City is a civic area that leverages … Read more