Digital Transformation Success Stories: Real-world Examples

Introduction Digital transformation refers to the incorporation of digital technologies like artificial intelligence, machine learning, Internet of Things (IoT), cloud computing, and data analytics, in a company’s business operations to bring about efficiency and drive growth.  It brings with it new opportunities. Companies can quickly enter the marketplace and cause disruptions that others struggle to … Read more

Digital Health – Making Health Accessible

Introduction Digital Health, is the confluence of the broad realms of Information Technology and Healthcare. Some of its most common applications include mobile health (mHealth) apps, electronic health records (EHRs), electronic medical records (EMRs), wearable devices, tele-health and personalized medicine. As more of the daily life is digitized, the health space is becoming increasingly reliant … Read more

Introduction to Internet of Behaviours

Internet of behaviours

What is Internet of Behaviours (IoB)? Internet of Behaviours ( IoB ) is a concept that has emerged from the massive upsurge in the IoT phenomenon. IoT ( Internet of Things ) is the sharing of information between devices such as Watches, Sensors, Home Appliances etc. which are connected to the internet usually through WiFi.  … Read more

Guide to Digital Product Development Remotely

Product development remotely

Bringing together a team of the best developers, testers, designers, and others to develop a product today is neither easy nor inexpensive. That is where remote product development comes into play. It enables you to gather the best talent from around the world, form a team, and develop your product faster, cheaper, and with higher-quality … Read more

How to Write Meta Descriptions that Drive Traffic and Conversions

meta description

A meta description is one of the vital elements of an effective SEO strategy. It is a 150-160 characters summary that provides the zest of the content available on any webpage. As a part of the algorithm, Google chooses the web page for the SERPs that has a Meta description rich with the target keyword. … Read more

Basic Steps in Creating a Feasible MVP

MVP

Introduction- Ever wonder why 80% to 90% of startups have failed? That’s because most business tycoons don’t want to risk the accuracy of their unique business start-up concept. The consequences of the same will be: Unable to address client needs. The idea may be impractical. To avoid such problems, we need to consider an appropriate … Read more

Introducing Facebook Shops: A New Online Shopping Experience

facebook shops

Many small businesses are struggling after the epidemic, and with store closures, more want to bring their businesses online. Our goal is to facilitate and empower shopping for a global brand from a small business owner to using the Facebook app to connect with customers. This is the reason Facebook has launched its Facebook shop … Read more

Introducing Facebook Shop: A New Online Shopping Experience

facebook shops

Creating a Facebook shop is free. Many small businesses are struggling after the epidemic, and with store closures, more want to bring their businesses online. Our goal is to facilitate and empower shopping for a global brand from a small business owner to using the Facebook app to connect with customers. This is the reason … Read more

Covid-19: The Realization to Become Digitally Transformed

While the majority of the world is fighting tough against the COVID-19 outbreak, it has definitely taught us a thing or two. With the worldwide lockdown of the economies, directives released to maintain social distancing, ban on traveling and gathering in large numbers, people have to work towards becoming more digitally advanced to maintain the … Read more

How to Scale Your Facebook Ads (While Maintaining a Healthy Return on Ad Spend)

how to scale your facebook ads

Facebook ads have proven their potential by helping businesses reap great profits on their investments. However, the transition from a small budget ad spend to a larger budget is tough. Often businesses fail to make the right transition strategy for scaling up their Facebook spend. This results in poor returns on investment while it is … Read more